by JOB on August 30, 2010
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Creating or growing your retirement income- change your thinking
If you have worked as an employee for twenty years or more, you probably are very good at being an employee. You worked within the rules and expectations of your employer. You had limited responsibility. Maybe you complained about the constraints and expectations of your role but at the end of the day you could go home without worrying about keeping the business running or making payroll. When you develop a retirement income with your own business, you need a whole new way of thinking about business, income and yourself. You need to develop an entrepreneurial mindset and more than that a personal brand.
The foundation for your secure retirement – your personal brand.
Personal Branding is a requirement for business in the 21st century. It doesn’t matter whether you plan a career in business or as an entrepreneur. Author Dan Schawbel writes to young people, advising them about their careers in business today. In Me 2.0 he tells them that career success today depends on building a powerful personal brand, even when you are working as an employee because businesses today are not looking for employees so much as partners. He advocates building a personal brand using social media. Dan may be speaking to Gen Y and talking about new ways to achieve career success as an employee but his lessons are valuable for anyone of any age who is looking to reinvent themselves. Repositioning yourself as an entrepreneur? Establish a presence and identity on the web. Define who you are – or who you want to be.
Develop your entrepreneurial spirit – Me Inc!
These days everybody needs to think of themselves as a business and a business identity is a product of developing a personal brand. What do you stand for? You may no longer want to work for someone but business success from developing your own business is built on the personal brand that you establish. Who are you? What do you stand for? What services or products do you provide? Why should people choose to do business with you? All this is determined from how you define yourself. Dan Schawbel is a great resource for this effort and he provides an example of how, especially today, the old can learn from the young. There are great examples of entrepreneurial spirit on the web, many of them young people who decided never to be employees. Old dogs can learn new tricks but they have to be willing to watch the young pups and follow new ideas. One of the best ways to grow an entrepreneurial spirit is to build a personal brand. Start thinking about your personal brand and read Dan’s books or follow his blog to learn how.

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Retire Better – What are you missing?
Maybe you are already retired and maybe you don’t think that your retirement is so great. If that is you then take a minute to think about what is wrong. It is probably one of the three train wrecks of life keeping you from enjoying retirement. If it is your health, then take an active role in improving it by starting and exercise program or improving your nutrition. If it is your social life then step out of your comfort zone and participate. Join organizations and get out and meet some people. And if it is financial then start a business.
Start a B-Quadrant Business
Job Optional is all about changing your economic situation by creating businesses that produce ongoing incomes after the initial work is completed. Whether your goal is to replace the income from your employee job or to supplement the retirement income that you currently have, Job Optional is all about teaching you about developing these kinds of businesses which inhabit Robert Kiyosaki’s B Quadrant.
Learn about building an income stream
This is a different process than earning income by being and employee (taking a job). It requires different skills and commitments and it is definitely possible for anyone to do, whatever age, sex or skill level. Because this is a different type of activity from being an employee, most of us are not aware of the opportunity or how to do it. It takes a change of perspective. You have to think different.
Change your attitude- You can do it.
First you have to know that you can do it. You have to overcome the society’s negativity about what is possible and understand how powerful you can be. A good place to start is reading The Magic of Thinking Big by David Schwartz. Turn you thinking positive and go for a big dream. Now you are ready to learn about businesses to consider.
Learn what Robert Kiyosaki recommends
Find out about the opportunities in what Robert Kiyosaki calls the Business of the 21st Century, network marketing. Learn why Mr. Kiyosaki thinks that network marketing is the best way for individuals today to escape the employee sector (If you are not familiar with Kiyosaki’s Cash Flow Quadrant analysis of the ways to make money then take a minute to study it ) and move B Quadrant, to the business owner sector.
Be Open to Network Marketing
There are other ways to build an income but none of them have so many advantages as network marketing. There is a lot of history that gives network marketing a bad name and may make you hesitant to even consider starting a network marketing business but over the past 50 years the network marketing business has changed dramatically. Don’t accept second hand judgment without investigating some of today’s businesses. The best of them have developed systems which avoid those problems. But don’t rush. Take your time and learn from a great teacher – Robert Kiyosaki. Once you are open to consider network marketing then move on and look at different organizations and products.
Study before your decide
The decision about which network marketing business to join is the next important decision. This decision should be studied careful and tailored to your interests and the support system the business provides its distributors. Because people don’t understand what to look for and how to evaluate business opportunities, they often select the wrong business to join and form a negative opinion about network marketing in general. Selecting the right organization will make the difference between success and failure.
Ask for a free consultation to help you sort things out
Once you decide that network marketing is worth exploring, the next step is to investigate and evaluate the options before selecting a business. At this point it is valuable to get some advice and recommendations before committing. For this reason, Job Optional offers a free consultation to help you understand the opportunities, get a second opinion about an opportunity that you are already considering or to learn about some of the options to consider. Use the contact page to email or call me
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